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10-Jul-2017 14:48

One factor in the overstating of title importance is insecurity and ego.

At the time an author and a publisher are deciding on the title they are both at their greatest emotional insecurity: the book is not finished and not released.

Worse, often good sounding advice contradicts other good sounding advice.

“Gee, thanks” you’ll say, to which they will offer “Hey, you’re the writer.” Both complaints are valid of course, but neither solves the problem.So, take a stroll down memory lane to remember all of our past Word of the Year selections.



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